what do you think about this slogan for muslauf.si?
less is muslauf
Architect Ludwig Mies van der Rohe adopted the motto "Less is more" to describe his aesthetic tactic of arranging the numerous necessary components of a building to create an impression of extreme simplicity, by enlisting every element and detail to serve multiple visual and functional purposes
April 22, 2009
manj je več / less is muslauf
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8 comments:
From wiki:"He called his buildings "skin and bones" architecture." Wow, anorexic architecture, he was really ahead of his time ;)
As for the slogan: I quite like the concept of it and how it reffers to the simplicity of the bikes, but I'm not sure if everybody will get that it's a variation of the "less is more" slogan.
What about:
muslauf
"gear-less is more"
if you check the wiki for less is more, you'll see it's listed as a 1990's and 2000's fad, so I think Quite a lot of people will get that word play. And I always liked Bauhaus and functionalism, specially in architecture, so for me the slogan is ok. And besides, I can't think of anything better and we can always change it later..
I'd rather use unchanged slogans:
Less is more. is OK by itself.
Less, but better. said Dieter Rams
Simplicity is not the goal. It is the by-product of a good idea and modest expectations. by Paul Rand
To find more of them:
http://quotesondesign.com/david-carson-2/
that's why there is no slogan, it was not perfect. Less is more is actually much better.
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