April 22, 2009

manj je več / less is muslauf

what do you think about this slogan for muslauf.si?

less is muslauf

Architect Ludwig Mies van der Rohe adopted the motto "Less is more" to describe his aesthetic tactic of arranging the numerous necessary components of a building to create an impression of extreme simplicity, by enlisting every element and detail to serve multiple visual and functional purposes


rogmaraton said...

From wiki:"He called his buildings "skin and bones" architecture." Wow, anorexic architecture, he was really ahead of his time ;)
As for the slogan: I quite like the concept of it and how it reffers to the simplicity of the bikes, but I'm not sure if everybody will get that it's a variation of the "less is more" slogan.

rogmaraton said...
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rogmaraton said...
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rogmaraton said...

What about:

"gear-less is more"

trashcore said...

if you check the wiki for less is more, you'll see it's listed as a 1990's and 2000's fad, so I think Quite a lot of people will get that word play. And I always liked Bauhaus and functionalism, specially in architecture, so for me the slogan is ok. And besides, I can't think of anything better and we can always change it later..

sveti jebem said...
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sveti jebem said...

I'd rather use unchanged slogans:

Less is more. is OK by itself.

Less, but better. said Dieter Rams

Simplicity is not the goal. It is the by-product of a good idea and modest expectations. by Paul Rand

To find more of them:

subtilen said...

that's why there is no slogan, it was not perfect. Less is more is actually much better.

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